Veken maintains brand assets valued at 8.4 billion, with various well-known sub-brands. Its marketing networks cover more than 150 countries and regions all over the world, with strategic partners from various continents. All these contribute to Veken’s global developing blueprint of internationalization and branding.
Brand is the very important strategic property of Veken Group, and is the powerful arm to implement our strategic goals and speedy expansion. Taking full advantages of existing brand strength, we could efficiently use the tangible assets with intangible brand, and carry out industrial resources integration. Strategically cooperating with world-known brands, we build marketing network and logistical supplying system all over the world, and constantly improve the popularity, favorite and influence of Veken Brand, ultimately set up global brand system.

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